To what extent does consumers' perceived health consciousness regarding organic food influence their dining choices at organic restaurants? An empirical investigation

To what extent does consumers' perceived health consciousness regarding organic food influence their dining choices at organic restaurants? An empirical investigation

This study examines how consumers' perceived health consciousness regarding organic food influences their dining choices at organic restaurants. The research utilises an enhanced Theory of Reasoned Action (TRA) framework and involves a survey of 304 consumers who have experience dining at organ...

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Bibliographic Details
Published in:INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE
Main Authors: Azlie, Wan Edie; Zahari, Mohd Salehuddin Mohd; Majid, Hairul Nizwan Abdul; Hanafiah, Mohd Hafiz
Format: Article; Early Access
Language:English
Published: ELSEVIER 2023
Subjects:
Food Science & Technology
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001131664800001

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