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Exploring the Key Marketing Elements that Shape Brand Awareness in Service-Oriented Sector

Marketers employ various factors to create brand awareness. Small businesses in service industry encounter challenges in attracting consumers and adapting to market competition, contributing to the factors leading to their struggles. The purpose of the paper is to elaborate on the relationship betwe...

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Bibliographic Details
Published in:	ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors:	Sa'adin, Izmayani; Haron, Hazliza; Ahmad, Nursaadatun Nisak; Ithnin, Hafini Suhana; Fatima, Johra Kayeser
Format:	Proceedings Paper
Language:	English
Published:	E-IPH LTD UK 2023
Subjects:	Environmental Sciences & Ecology
Online Access:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600049

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