Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A...
| 出版年: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
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| 主要な著者: | , , , , , |
| フォーマット: | Proceedings Paper |
| 言語: | English |
| 出版事項: |
E-IPH LTD UK
2023
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| 主題: | |
| オンライン･アクセス: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032 |