Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor

Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor

The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A...

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Bibliographic Details
Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Aziz, Noreen Noor Abd; Musa, Mohd Hafizan; Khalid, Rusnani Mohamad; Malik, Shaherah Abdul; Nasution, Nurliana
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2023
Subjects:
Environmental Sciences & Ecology
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032

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https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032

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