Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A...
| Published in: | ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL |
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| Main Authors: | , , , , , |
| Format: | Proceedings Paper |
| Language: | English |
| Published: |
E-IPH LTD UK
2023
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032 |