Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor

The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A...

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Published in:ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
Main Authors: Aziz, Noreen Noor Abd; Musa, Mohd Hafizan; Khalid, Rusnani Mohamad; Malik, Shaherah Abdul; Nasution, Nurliana
Format: Proceedings Paper
Language:English
Published: E-IPH LTD UK 2023
Subjects:
Online Access:https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032
author Aziz
Noreen Noor Abd; Musa
Mohd Hafizan; Khalid
Rusnani Mohamad; Malik
Shaherah Abdul; Nasution
Nurliana
spellingShingle Aziz
Noreen Noor Abd; Musa
Mohd Hafizan; Khalid
Rusnani Mohamad; Malik
Shaherah Abdul; Nasution
Nurliana
Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
Environmental Sciences & Ecology
author_facet Aziz
Noreen Noor Abd; Musa
Mohd Hafizan; Khalid
Rusnani Mohamad; Malik
Shaherah Abdul; Nasution
Nurliana
author_sort Aziz
spelling Aziz, Noreen Noor Abd; Musa, Mohd Hafizan; Khalid, Rusnani Mohamad; Malik, Shaherah Abdul; Nasution, Nurliana
Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
English
Proceedings Paper
The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A total of 100 questionnaires were distributed to TikTok users in Johor. The findings indicated that all variables positively influenced purchase intention of halal cosmetic products. This study also provides further insights into potential marketing strategies by halal cosmetic product manufacturers and the prospective halal cosmetic industry in Malaysia.
E-IPH LTD UK
2398-4287

2023
8
26
10.21834/e-bpj.v8i26.5137
Environmental Sciences & Ecology
hybrid
WOS:001106458600032
https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032
title Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
title_short Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
title_full Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
title_fullStr Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
title_full_unstemmed Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
title_sort Purchase Intention for Halal Cosmetic Product among TikTok Application Users in Johor
container_title ENVIRONMENT-BEHAVIOUR PROCEEDINGS JOURNAL
language English
format Proceedings Paper
description The demand for halal cosmetic products among the 2.0 billion Muslim consumers is growing internationally. This paper aims to identify the influence on attitude, subjective norms, perceived behavioral control, and knowledge towards the intention to purchase halal cosmetic products among consumers. A total of 100 questionnaires were distributed to TikTok users in Johor. The findings indicated that all variables positively influenced purchase intention of halal cosmetic products. This study also provides further insights into potential marketing strategies by halal cosmetic product manufacturers and the prospective halal cosmetic industry in Malaysia.
publisher E-IPH LTD UK
issn 2398-4287

publishDate 2023
container_volume 8
container_issue 26
doi_str_mv 10.21834/e-bpj.v8i26.5137
topic Environmental Sciences & Ecology
topic_facet Environmental Sciences & Ecology
accesstype hybrid
id WOS:001106458600032
url https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001106458600032
record_format wos
collection Web of Science (WoS)
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