Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach
The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-o...
| Published in: | International Journal of Consumer Studies |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
John Wiley and Sons Inc
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85219527338&doi=10.1111%2fijcs.70027&partnerID=40&md5=e9c994bcec74b142321b35eb486c6a62 |