Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens

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Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens

Tween consumers today interact with brands, television media and friends as their main agents of socialization. These agents have impacts on their consumption patterns. In the Malaysian market, the tween segment has emerged and also taken the retail trade by storm. Tweens are now able to influence t...

書誌詳細
出版年:	Pertanika Journal of Social Science and Humanities
第一著者:	2-s2.0-84876959752
フォーマット:	論文
言語:	English
出版事項:	2013
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876959752&partnerID=40&md5=1dec8f5d44c72b5bbbd4bb7e083fb153

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