“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention
Although most meetings offer free giveaways to attendees, the role these giveaways plays in influencing attendees' behavioral intentions has received limited attention. This study contributes to event research by examining the impact of giveaways on meeting attendees' word-of-mouth (WOM) i...
| 发表在: | Journal of Hospitality and Tourism Management |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 出版: |
Elsevier Ltd
2020
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| 在线阅读: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092761956&doi=10.1016%2fj.jhtm.2020.10.003&partnerID=40&md5=12064c3dbc7f14c1d81c55ec4e6a66f7 |