“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention

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“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention

Although most meetings offer free giveaways to attendees, the role these giveaways plays in influencing attendees' behavioral intentions has received limited attention. This study contributes to event research by examining the impact of giveaways on meeting attendees' word-of-mouth (WOM) i...

书目详细资料
发表在:	Journal of Hospitality and Tourism Management
主要作者:	2-s2.0-85092761956
格式:	文件
语言:	English
出版:	Elsevier Ltd 2020
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092761956&doi=10.1016%2fj.jhtm.2020.10.003&partnerID=40&md5=12064c3dbc7f14c1d81c55ec4e6a66f7

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