“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention
Although most meetings offer free giveaways to attendees, the role these giveaways plays in influencing attendees' behavioral intentions has received limited attention. This study contributes to event research by examining the impact of giveaways on meeting attendees' word-of-mouth (WOM) i...
| 出版年: | Journal of Hospitality and Tourism Management |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Elsevier Ltd
2020
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092761956&doi=10.1016%2fj.jhtm.2020.10.003&partnerID=40&md5=12064c3dbc7f14c1d81c55ec4e6a66f7 |