Applying the Theory of Planned Behavior (TPB) in halal food purchasing

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Applying the Theory of Planned Behavior (TPB) in halal food purchasing

Purpose – In this study, Ajzen's Theory of Planned Behavior is used as a theoretical framework with the aim of extending prior research examining halal food purchasing behavior in Malaysia. Design/methodology/approach – Data are collected through self-administered questionnaires. This paper use...

书目详细资料
发表在:	International Journal of Commerce and Management
主要作者:	2-s2.0-80053219544
格式:	文件
语言:	English
出版:	2011
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-80053219544&doi=10.1108%2f10569211111111676&partnerID=40&md5=4ffee9898f3b07a705598cf4ad9c9638

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