Electronic word-of-mouth (Ewom) and user-generated content (UGC) on beauty products on youtube: Factors affecting consumer attitudes and purchase intention
The development of Web 2.0, social media and electronic word-of-mouth (eWOM) has given consumers a rich repertoire of product information to assist their purchase decisions. Many previous studies on eWOM concluded that consumers prefer user-generated contents (UGC) compared to company-generated cont...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85094204113&partnerID=40&md5=f52d94540d501950491df589b4dd7511 |