Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

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Understanding tourist mobile hotel booking behaviour: Incorporating perceived enjoyment and perceived price value in the modified Technology Acceptance Model

This study examines how mobile technology adoption influences customers' intention to book hotel rooms via smartphone. This study empirically incorporated perceived enjoyment and perceived value in the modified Technology Acceptance Model (m-TAM) and tested it as a unified model. Partial Least...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Tourism and Management Studies
المؤلف الرئيسي:	2-s2.0-85103297147
التنسيق:	مقال
اللغة:	English
منشور في:	University of Algarve 2021
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85103297147&doi=10.18089%2fTMS.2021.170102&partnerID=40&md5=92f642ca8042dce86685ba3f7ab2dde2

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