Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

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Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach

Purpose: This study aims to investigate factors that influenced Malaysia’s Gen Y consumers’ behavioral intention to purchase halal food in Malaysia. Design/methodology/approach: A quantitative method was adopted in this study and responses were obtained from 110 Gen Y consumers in Malaysia. Findings...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Islamic Marketing
المؤلف الرئيسي:	2-s2.0-85065012768
التنسيق:	مقال
اللغة:	English
منشور في:	Emerald Group Holdings Ltd. 2019
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065012768&doi=10.1108%2fJIMA-08-2018-0136&partnerID=40&md5=aaced5cb0432f088333fcb4b32944625

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