Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Inf...
| 發表在: | Management and Accounting Review |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Universiti Teknologi Mara
2018
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece |