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Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform

Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Inf...

書誌詳細
出版年:	Management and Accounting Review
第一著者:	2-s2.0-85113739732
フォーマット:	論文
言語:	English
出版事項:	Universiti Teknologi Mara 2018
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece

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