Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform

Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Inf...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Management and Accounting Review
المؤلف الرئيسي: 2-s2.0-85113739732
التنسيق: مقال
اللغة:English
منشور في: Universiti Teknologi Mara 2018
الوصول للمادة أونلاين:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece
id Malik A.M.A.; Hairuddin H.; Shuib N.
spelling Malik A.M.A.; Hairuddin H.; Shuib N.
2-s2.0-85113739732
Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
2018
Management and Accounting Review
17
3
10.24191/mar.v17i3.794
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece
Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, Information Quality is the most important factor that influences customer satisfaction towards social media applications. © 2018, Universiti Teknologi Mara. All rights reserved.
Universiti Teknologi Mara
26007975
English
Article
All Open Access; Bronze Open Access
author 2-s2.0-85113739732
spellingShingle 2-s2.0-85113739732
Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
author_facet 2-s2.0-85113739732
author_sort 2-s2.0-85113739732
title Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
title_short Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
title_full Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
title_fullStr Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
title_full_unstemmed Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
title_sort Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
publishDate 2018
container_title Management and Accounting Review
container_volume 17
container_issue 3
doi_str_mv 10.24191/mar.v17i3.794
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-85113739732&doi=10.24191%2fmar.v17i3.794&partnerID=40&md5=cea406d893804f251dc33806daac3ece
description Nowadays, the role of the social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, Information Quality is the most important factor that influences customer satisfaction towards social media applications. © 2018, Universiti Teknologi Mara. All rights reserved.
publisher Universiti Teknologi Mara
issn 26007975
language English
format Article
accesstype All Open Access; Bronze Open Access
record_format scopus
collection Scopus
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