The Stimulus Factors Influencing Intention to Participate in Shopping during the Distribution of the 12.12 Online Shopping Festivals in Malaysia
Purpose: Online shopping festivals have quickly become the newest trend in online shopping worldwide due to the COVID-19 pandemic. This has led to marketing distribution channels that traditionally emphasized traditional techniques having turned to electronic commerce platforms. Although the pandemi...
| 出版年: | Journal of Distribution Science |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Korea Distribution Science Association (KODISA)
2022
|
| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136675149&doi=10.15722%2fjds.20.08.202208.93&partnerID=40&md5=df40c0dab88a2243e18e8630dbd70d65 |