QR Code

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

With the increase of tourists to many destinations, the local lodging industry sector is facing intense challenges. The reassurance of name-brand accommodation helps travelers feel more at ease in a new environment and guarantee them a positive lodging experience. This study examines how travelers’...

書目詳細資料
發表在:	Journal of Hospitality Marketing and Management
主要作者:	2-s2.0-84973594804
格式:	Article
語言:	English
出版:	Routledge 2017
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973594804&doi=10.1080%2f19368623.2016.1172534&partnerID=40&md5=ced0be31ffd83af062132788838ad9b4

相似書籍

Investigating the Impact of Social Media Advertising Features on Brand Equity and Brand Experience in the Retail Industry
由: 2-s2.0-85175861038
出版: (2023)

The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia
由: Mohamed R.N.; Daud N.M.
出版: (2012)

Optimizing brand loyalty through user-centric product package design: A study of user experience in dairy industry
由: 2-s2.0-85185471673
出版: (2024)

Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
由: 2-s2.0-85071592125
出版: (2020)

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
由: 2-s2.0-85159611802
出版: (2024)

Sponsorship leverage and its effects on brand image
由: 2-s2.0-84907326224
出版: (2015)

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
由: Mahri A.J.W.; Juliana J.; Monoarfa H.; Rohepi A.P.; Karim R.
出版: (2024)

How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement
由: Lacap J.P.G.; Ricafrente M.I.L.; Caponpon J.; Medina R.; Raneses R.A.; Centeno Z.; Syed Annuar S.N.
出版: (2023)

The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
由: Liu, et al.
出版: (2025)

Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
由: 2-s2.0-85113739732
出版: (2018)

Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?
由: 2-s2.0-85173451024
出版: (2023)

Modeling the Brand Equity and Usage Intention of QR-Code E-Wallets
由: Ramli F.A.A.; Hamzah M.I.; Wahab S.N.; Shekhar R.
出版: (2023)

The moderating influence of brand image on consumers' adoption of QR-code e-wallets
由: 2-s2.0-85150846533
出版: (2023)

OVERTOURISM AND DESTINATION BRANDING: THE MEDIATING ROLE OF FUNCTIONAL AND EMOTIONAL VALUES AMONG TOURISTS
由: Zarhari N.A.A.; Mat Som A.P.; Azinuddin M.; Hanafiah M.H.
出版: (2023)

CULTURAL AESTHETICS IN HOTEL DESIGN: A SYSTEMATIC REVIEW OF RU-PORCELAIN AND ETHNIC CULTURE'S INFLUENCE ON PERCEPTUAL EXPERIENCE, BRAND IDENTITY, AND SUSTAINABLE DEVELOPMENT GOALS (SDGS)
由: Cui G.; Taib M.Z.M.; Jamil A.A.
出版: (2025)

A Study of Comfort Properties Between Various Brand of Face Masks for Malaysian Consumers
由: Zainuddin N.; Tulos N.; Osman S.; Zakaria M.H.; Aris A.
出版: (2024)

Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens
由: 2-s2.0-84876959752
出版: (2013)

Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis
由: 2-s2.0-85146982451
出版: (2024)

Assoc. Prof. Dr. Norzaidi M.D. [zaidiuitm2000@yahoo.com]determining brand image dimensions of malaysian research universities: A qualitative approach
由: Abdullah N.; Sherrif N.M.; Daud N.M.
出版: (2012)

Impact of social trust, social networks, and financial knowledge on financial well-being of micro-entrepreneurs in Malaysia and Indonesia
由: 2-s2.0-85219722435
出版: (2025)

Effect of Halal Food Knowledge and Trust on Muslim Consumer Purchase Behavior of Syubhah Semi-Processed Food Products
由: Rahman R.A.; Zahari M.S.M.; Hanafiah M.H.; Mamat M.N.
出版: (2021)

Investigating Developer Experiences with UI Components in Flutter: Challenges and Implications
由: 2-s2.0-85207042847
出版: (2024)

Perceived risk and tourist’s trust: the roles of perceived value and religiosity
由: 2-s2.0-85109385354
出版: (2022)

Exploring trust in bitcoin technology: A framework for HCI research
由: 2-s2.0-84963575176
出版: (2015)

Investigating the impact of intranet resistance and intranet withdrawal in Malaysian maritime industry
由: Daud N.M.; Mohamed I.S.; Alghanim S.; Alhamali R.
出版: (2013)

An exploration of bitcoin mining practices: Miners’ trust challenges and motivations
由: Khairuddin I.E.; Sas C.
出版: (2019)

The relationship between green practice and green trust of five-star hotel segment
由: 2-s2.0-85016222256
出版: (2016)

Awareness and knowledge of tpo (act 172) among construction industry professionals and local planning authority personnel in klang valley
由: 2-s2.0-85072067507
出版: (2019)

T Risk Tolerance, Perceived Usefulness, and Intention to Subscribe to Digital Unit Trust
由: Karim, et al.
出版: (2024)

Fatigue life investigation of non-load carrying fillet weld of structural offshore steel S460G2+M using experiment and FEM simulation
由: 2-s2.0-85087487218
出版: (2020)

Optimization of vane numbers through simulation and experiment, and investigation of the effect on the performance and emissions of a CI (compression ignition) engine run with biodiesel
由: Bari S.; Saad I.
出版: (2015)

Development and Validation of a Questionnaire on Knowledge, Attitude and Practice Regarding Occupational Safety and Health (Q-TRIMOSH-KAP) Among Food Industry Workers in Selangor, Malaysia
由: 2-s2.0-85219660314
出版: (2025)

Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings
由: 2-s2.0-85214812100
出版: (2025)

The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision
由: Othman A.K.
出版: (2021)

Critical Success Factor of Trusted Elements for Mobile Health Records Management: A Review of Conceptual Models
由: Zulkipli F.N.; Hussin N.; Yatin S.F.M.; Ismail A.
出版: (2021)

The impact of organisational justice, organisational trust and teamwork on talent retention: Mediating role of organisational citizenship behaviour
由: Osman I.; Noordin F.
出版: (2015)

Towards a holistic model in investigating the effects of intranet usage on managerial performance: A study on Malaysian port industry
由: Norzaidi M.D.; Chong S.C.; Murali R.; Salwani M.I.
出版: (2009)

Enhancement of knowledge and attitude level on depression via knowledge, depression and adolescents (Kda) puzzles
由: 2-s2.0-85116414057
出版: (2021)

IT outsourcing and knowledge transfer in malaysia
由: 2-s2.0-79961180827
出版: (2010)

Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty
由: 2-s2.0-85167988357
出版: (2023)