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An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry

With the increase of tourists to many destinations, the local lodging industry sector is facing intense challenges. The reassurance of name-brand accommodation helps travelers feel more at ease in a new environment and guarantee them a positive lodging experience. This study examines how travelers’...

書誌詳細
出版年:	Journal of Hospitality Marketing and Management
第一著者:	2-s2.0-84973594804
フォーマット:	論文
言語:	English
出版事項:	Routledge 2017
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973594804&doi=10.1080%2f19368623.2016.1172534&partnerID=40&md5=ced0be31ffd83af062132788838ad9b4

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