An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry
With the increase of tourists to many destinations, the local lodging industry sector is facing intense challenges. The reassurance of name-brand accommodation helps travelers feel more at ease in a new environment and guarantee them a positive lodging experience. This study examines how travelers’...
| Published in: | Journal of Hospitality Marketing and Management |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2017
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84973594804&doi=10.1080%2f19368623.2016.1172534&partnerID=40&md5=ced0be31ffd83af062132788838ad9b4 |