Factors influencing online purchase intention of millennials and gen z consumers
This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collect...
| Published in: | Journal of Applied Structural Equation Modeling |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Sarawak Research Society
2020
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117892678&doi=10.47263%2fjasem.4%282%2903&partnerID=40&md5=522c828d55df887f743ca82692682e57 |