Factors influencing online purchase intention of millennials and gen z consumers

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Factors influencing online purchase intention of millennials and gen z consumers

This study examines the factors affecting millennials and generation Z’s purchase intention in online shopping. The variables under investigation, namely, impulse purchase orientation, quality orientation, brand orientation, online trust, and online purchase experience, were tested. The data collect...

書目詳細資料
發表在:	Journal of Applied Structural Equation Modeling
主要作者:	2-s2.0-85117892678
格式:	Article
語言:	English
出版:	Sarawak Research Society 2020
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85117892678&doi=10.47263%2fjasem.4%282%2903&partnerID=40&md5=522c828d55df887f743ca82692682e57

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