Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions
Purpose: The demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of religiosity in Muslim travellers Halal food consumption attitude and behaviour while travelling to the non-Muslim destin...
Published in: | Journal of Islamic Marketing |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
Emerald Group Holdings Ltd.
2020
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85085077202&doi=10.1108%2fJIMA-09-2019-0195&partnerID=40&md5=6babd01267d91c2be1c411d7c792eab3 |