DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of custom...
| Published in: | Ikonomicheski Izsledvania |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Bulgarska Akademiya na Naukite
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46 |