DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

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DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of custom...

書誌詳細
出版年:	Ikonomicheski Izsledvania
第一著者:	2-s2.0-86000555104
フォーマット:	論文
言語:	English
出版事項:	Bulgarska Akademiya na Naukite 2025
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46

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