DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY

In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of custom...

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Published in:Ikonomicheski Izsledvania
Main Author: 2-s2.0-86000555104
Format: Article
Language:English
Published: Bulgarska Akademiya na Naukite 2025
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46
id Febrilia I.; Sadat A.M.; Zainuddin A.; Berutu M.B.; Kurnianti D.
spelling Febrilia I.; Sadat A.M.; Zainuddin A.; Berutu M.B.; Kurnianti D.
2-s2.0-86000555104
DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
2025
Ikonomicheski Izsledvania
34
2

https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46
In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of customer motivations (hedonistic/utilitarian) on consumers' propensity to engage in impulsive shopping. Additionally, this study incorporates mood as a moderating variable that is hypothesized to influence the strength of the relationship between motivation and consumer impulsive desires. Utilizing AMOS 24, the study analyzed data gathered from 410 students at Universitas Negeri Jakarta in Indonesia. The findings revealed significant positive direct effects, stating that consumer motivation (hedonistic/utilitarian) influences the urge for impulsive shopping. However, mood failed to act as a moderator. In other words, the emotional states of joy or sadness among students (irrespective of hedonistic/utilitarian inclinations) did not significantly influence the urge to buy products impulsively. © 2025, Bulgarska Akademiya na Naukite. All rights reserved.
Bulgarska Akademiya na Naukite
2053292
English
Article
author 2-s2.0-86000555104
spellingShingle 2-s2.0-86000555104
DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
author_facet 2-s2.0-86000555104
author_sort 2-s2.0-86000555104
title DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
title_short DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
title_full DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
title_fullStr DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
title_full_unstemmed DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
title_sort DO YOU FEEL BETTER WHEN BUYING MORE? THE MODERATING EFFECT OF CONSUMER MOOD ON THE URGE TO BUY IMPULSIVELY
publishDate 2025
container_title Ikonomicheski Izsledvania
container_volume 34
container_issue 2
doi_str_mv
url https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000555104&partnerID=40&md5=1c351f4038fb2dcf29f134001d5dbb46
description In the contemporary landscape, impulsive consumer shopping behaviour has become increasingly prevalent. Numerous researchers have conducted various studies successfully elucidating the factors influencing the occurrence of this impulsive behaviour. This study investigates the direct impact of customer motivations (hedonistic/utilitarian) on consumers' propensity to engage in impulsive shopping. Additionally, this study incorporates mood as a moderating variable that is hypothesized to influence the strength of the relationship between motivation and consumer impulsive desires. Utilizing AMOS 24, the study analyzed data gathered from 410 students at Universitas Negeri Jakarta in Indonesia. The findings revealed significant positive direct effects, stating that consumer motivation (hedonistic/utilitarian) influences the urge for impulsive shopping. However, mood failed to act as a moderator. In other words, the emotional states of joy or sadness among students (irrespective of hedonistic/utilitarian inclinations) did not significantly influence the urge to buy products impulsively. © 2025, Bulgarska Akademiya na Naukite. All rights reserved.
publisher Bulgarska Akademiya na Naukite
issn 2053292
language English
format Article
accesstype
record_format scopus
collection Scopus
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