Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

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Log Out or Stay Connected? Unveiling the Intention for Continuous Use in the Metaverse

Grounded on the S-O-R framework, this paper examines the impact of telepresence, interactivity, and social presence on users’ perceived enjoyment and value co-creation, which in turn, leads to continuous use intention. Moreover, the moderating effect of perceived trust is also examined in the interr...

書目詳細資料
發表在:	Studies in Computational Intelligence
主要作者:	2-s2.0-85180907956
格式:	Book chapter
語言:	English
出版:	Springer Science and Business Media Deutschland GmbH 2023
在線閱讀:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85180907956&doi=10.1007%2f978-3-031-48397-4_1&partnerID=40&md5=df34705801f6edb8b335cfbd1fbb9078

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