Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?
Purpose: The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision. Design/methodology/approach: Survey comprised a sample of 232 Muslims from the middle- and upper-income groups who work in Shah Alam and Bangi in the Selangor state of...
| Published in: | Journal of Islamic Marketing |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Ltd.
2011
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866902678&doi=10.1108%2f17590831111115268&partnerID=40&md5=2c8331862094a9e6b9a8bd06ec50ea38 |