Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?

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Is religiosity an important determinant on Muslim consumer behaviour in Malaysia?

Purpose: The purpose of this paper is to examine the effect of religiosity on Muslim consumer behaviour and on purchasing decision. Design/methodology/approach: Survey comprised a sample of 232 Muslims from the middle- and upper-income groups who work in Shah Alam and Bangi in the Selangor state of...

書誌詳細
出版年:	Journal of Islamic Marketing
第一著者:	2-s2.0-84866902678
フォーマット:	論文
言語:	English
出版事項:	Emerald Group Publishing Ltd. 2011
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866902678&doi=10.1108%2f17590831111115268&partnerID=40&md5=2c8331862094a9e6b9a8bd06ec50ea38

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