Exploring social media adoption in small and medium enterprises in Iraq: pivotal role of social media network capability and customer involvement
Small and Medium-sized Enterprises (SMEs) can communicate with their consumers and provide them with relevant information on cost-effective goods or services with the help of social media technologies. Thus, this study investigated the factors influencing social media technologies on SMEs’ performan...
| 發表在: | Technology Analysis and Strategic Management |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Routledge
2024
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85139160576&doi=10.1080%2f09537325.2022.2125374&partnerID=40&md5=73261681b95e17227446eb27b91a60a0 |