The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia
This research was conducted to understand the impact of the 7Ps Marketing Mix Strategies (i.e., product, price, promotion, place, people, physical evidence, and process) on the sales of agricultural products. The retailers’ perspective of the influence of the strategies on their sales was analyzed t...
| 出版年: | Food Research |
|---|---|
| 第一著者: | |
| フォーマット: | 論文 |
| 言語: | English |
| 出版事項: |
Rynnye Lyan Resources
2024
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| オンライン･アクセス: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217770127&doi=10.26656%2ffr.2017.8%28S4%29.14&partnerID=40&md5=6b47ca838030058723fc5abdb0f0f6d8 |