DETERMINING SMALL AND MEDIUM-SIZED ENTERPRISES' ADOPTION INTENTION OF SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN CHINA: THE MEDIATING EFFECT OF ATTITUDE
In today’s digital era, social customer relationship management (social CRM) has become a vital tool for businesses seeking to strengthen customer relationships. Despite its advantages, the adoption of social CRM among small and medium-sized enterprises (SMEs) remains relatively low. Drawing on the...
| Published in: | International Journal of Business and Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2024
|
| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215441703&doi=10.33736%2fijbs.8515.2024&partnerID=40&md5=724828b9844884592bc1789c2223ee1f |