MODELLING THE SUSTAINABLE CHOICES: THE INFLUENCE OF LABELS AND ATTITUDES ON CONSUMER PURCHASE INTENTIONS OF ORGANIC FOOD
Examining the influence of labelling on organic food purchase intention is essential, as labelling plays a critical role in shaping consumer perceptions and influencing purchasing decisions. This study specifically investigates the effect of labelling on organic food packaging and its influence on p...
| 發表在: | International Journal of Business and Society |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Universiti Malaysia Sarawak
2024
|
| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215427719&doi=10.33736%2fijbs.8572.2024&partnerID=40&md5=e59b4ee9fdf062eb7a16b02a0344c9a4 |