Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings

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Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings

Purpose: This paper aims to explore how relative advantages, compatibility, perceived ease of use and perceived usefulness affect hotel room self-directed booking (SDB) behavior, specifically focusing on the mediating role of trust. Design/methodology/approach: The research utilized the responses of...

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Bibliographic Details
Published in:	Consumer Behavior in Tourism and Hospitality
Main Author:	Azhar N.B.A.; Zahari M.S.M.; Ferdian F.; Hanafiah M.H.
Format:	Article
Language:	English
Published:	Emerald Publishing 2025
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214812100&doi=10.1108%2fCBTH-05-2024-0176&partnerID=40&md5=c5e98ffbd4ef09910ea4c68ba1e9af71

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