Unpacking the power of trust: how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings
Purpose: This paper aims to explore how relative advantages, compatibility, perceived ease of use and perceived usefulness affect hotel room self-directed booking (SDB) behavior, specifically focusing on the mediating role of trust. Design/methodology/approach: The research utilized the responses of...
| Published in: | Consumer Behavior in Tourism and Hospitality |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214812100&doi=10.1108%2fCBTH-05-2024-0176&partnerID=40&md5=c5e98ffbd4ef09910ea4c68ba1e9af71 |