Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

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Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

Halal products can form an important market segment worldwide, driven by religious beliefs and health and ethical considerations. Gaining insight into the purchasing intentions of Muslim students can offer valuable perspectives on the potential market size and growth prospects for halal products. Mo...

书目详细资料
发表在:	Studies in Systems, Decision and Control
主要作者:	Zainnuddin P.F.A.; Azmi A.
格式:	Book chapter
语言:	English
出版:	Springer Science and Business Media Deutschland GmbH 2025
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214675784&doi=10.1007%2f978-3-031-71526-6_52&partnerID=40&md5=bf22ef5dcca13556187425e75faad6ae

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