Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

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Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

Halal products can form an important market segment worldwide, driven by religious beliefs and health and ethical considerations. Gaining insight into the purchasing intentions of Muslim students can offer valuable perspectives on the potential market size and growth prospects for halal products. Mo...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Studies in Systems, Decision and Control
المؤلف الرئيسي:	Zainnuddin P.F.A.; Azmi A.
التنسيق:	Book chapter
اللغة:	English
منشور في:	Springer Science and Business Media Deutschland GmbH 2025
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214675784&doi=10.1007%2f978-3-031-71526-6_52&partnerID=40&md5=bf22ef5dcca13556187425e75faad6ae

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