CULTURAL AESTHETICS IN HOTEL DESIGN: A SYSTEMATIC REVIEW OF RU-PORCELAIN AND ETHNIC CULTURE'S INFLUENCE ON PERCEPTUAL EXPERIENCE, BRAND IDENTITY, AND SUSTAINABLE DEVELOPMENT GOALS (SDGS)
Objectives: This study investigates the integration of Ru-porcelain and ethnic cultural aesthetics in hotel design to enhance perceptual experiences, strengthen brand identity, and contribute to achieving Sustainable Development Goals (SDGs), particularly SDG 11 (Sustainable Cities and Communities)...