The hidden message of unethical advertising: A comprehensive framework from Malaysian television commercials

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The hidden message of unethical advertising: A comprehensive framework from Malaysian television commercials

The article examines the underlying features of visual language used by advertisers to manipulate audiences, as well as the absence of a comprehensive framework for characterising the hidden message employed in unethical advertising. The study aims to improve the comprehension of advertisers’ persua...

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Bibliographic Details
Published in:	SEARCH Journal of Media and Communication Research
Main Author:	Jafar N.H.M.; Ibrahim Z.
Format:	Article
Language:	English
Published:	Taylor's University Lakeside Campus 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213533908&doi=10.58946%2fsearch-16.3.P2&partnerID=40&md5=a1477ea8a2e00206672ff64535666c04

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