The hidden message of unethical advertising: A comprehensive framework from Malaysian television commercials
The article examines the underlying features of visual language used by advertisers to manipulate audiences, as well as the absence of a comprehensive framework for characterising the hidden message employed in unethical advertising. The study aims to improve the comprehension of advertisers’ persua...
| Published in: | SEARCH Journal of Media and Communication Research |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Taylor's University Lakeside Campus
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85213533908&doi=10.58946%2fsearch-16.3.P2&partnerID=40&md5=a1477ea8a2e00206672ff64535666c04 |