Managing an entrepreneurial marketing orientation in turbulent competitive business environments
Mixed prior findings exist concerning the relationship between an entrepreneurial marketing orientation (EMO) and small-to-medium-sized enterprises’ (SMEs’) performance. This is a problem, since the performance-enhancing circumstances remain unclear concerning the utility of decision-makers employin...
| Published in: | Journal of Strategic Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Routledge
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212869611&doi=10.1080%2f0965254X.2024.2445655&partnerID=40&md5=93ab1006677aaeae816ca2d705531d1c |