Balancing typicality and novelty in ceramic design: A study on consumer aesthetic preferences

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Balancing typicality and novelty in ceramic design: A study on consumer aesthetic preferences

This study addresses the challenge of balancing typicality and novelty in ceramic design to optimise consumer aesthetic preferences. The objective is to analyse how these two dimensions—typicality, which provides familiarity, and novelty, which introduces cognitive interest—influence aesthetic appea...

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Bibliographic Details
Published in:	Environment and Social Psychology
Main Author:	Wang L.; Abidin S.Z.; Vermol V.V.
Format:	Article
Language:	English
Published:	Arts and Science Press Pte. Ltd. 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212280647&doi=10.59429%2fesp.v9i11.3223&partnerID=40&md5=4048076b091a07840fc99cf2cd2ec7ed

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