User generated content versus mainstream media influence on hot spring tourism destination image formation
Purpose: This study aims to compare the influence of user-generated content and mainstream media on the formation of hot springs tourists’ cognitive and affective destination image and, secondly, how these image formations impact travellers’ satisfaction and loyalty. Design/methodology/approach: Dat...
| Published in: | Tourism Review |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212228819&doi=10.1108%2fTR-04-2024-0250&partnerID=40&md5=7dc60b1fd363ca4e1469aeffd23dab44 |