Challenges in Malaysian Design Industry Managing Design and Decision-making Processes
The Malaysian design industry follows a market-need-driven approach, where marketing-oriented managers guide designers to address anticipated high-demand markets. However, challenges persist in understanding designers' problem-solving approaches due to implicit practices. This research emphasiz...
Published in: | FormAkademisk |
---|---|
Main Author: | Ali A.; Liem A.; Isa S.S.; Jamaludin N.L. |
Format: | Review |
Language: | English |
Published: |
The Assosiation FormAkademisk
2024
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212062997&doi=10.7577%2fformakademisk.5695&partnerID=40&md5=26078205c46c62e66ddc5b4622c8b7c2 |
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