Challenges in Malaysian Design Industry Managing Design and Decision-making Processes

The Malaysian design industry follows a market-need-driven approach, where marketing-oriented managers guide designers to address anticipated high-demand markets. However, challenges persist in understanding designers' problem-solving approaches due to implicit practices. This research emphasiz...

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Bibliographic Details
Published in:FormAkademisk
Main Author: Ali A.; Liem A.; Isa S.S.; Jamaludin N.L.
Format: Review
Language:English
Published: The Assosiation FormAkademisk 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85212062997&doi=10.7577%2fformakademisk.5695&partnerID=40&md5=26078205c46c62e66ddc5b4622c8b7c2