Consumer Perspectives on the Sustainability of the Malaysian Palm Oil Supply Chain: Awareness, Price Sensitivity, and Certification Impacts

Consumer Perspectives on the Sustainability of the Malaysian Palm Oil Supply Chain: Awareness, Price Sensitivity, and Certification Impacts

The purpose of this study is to investigate the sustainability of the Malaysian palm oil supply chain from the perspective of consumer behavior. Specifically, it aims to assess consumer awareness of the environmental and social implications of palm oil production, examine the impact of price sensiti...

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Bibliographic Details
Published in:Malaysian Journal of Consumer and Family Economics
Main Author: Narayanan N.S.P.P.; Fathurahman H.; Ahmad N.N.; Ghapar F.; Chew L.L.; Sundram V.P.K.
Format: Article
Language:English
Published: Malaysian Consumer and Family Economics Association 2024
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211143803&doi=10.60016%2fmajcafe.v33.15&partnerID=40&md5=08cd44436192b42faf7b70c4362a9319

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