Consumer Perspectives on the Sustainability of the Malaysian Palm Oil Supply Chain: Awareness, Price Sensitivity, and Certification Impacts
The purpose of this study is to investigate the sustainability of the Malaysian palm oil supply chain from the perspective of consumer behavior. Specifically, it aims to assess consumer awareness of the environmental and social implications of palm oil production, examine the impact of price sensiti...
| Published in: | Malaysian Journal of Consumer and Family Economics |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Consumer and Family Economics Association
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211143803&doi=10.60016%2fmajcafe.v33.15&partnerID=40&md5=08cd44436192b42faf7b70c4362a9319 |