Are You Sure About Your Purchase? Consumer Preferences For Local Beef Purchase Among Malaysians: A Case Study In Johor, Malaysia

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Are You Sure About Your Purchase? Consumer Preferences For Local Beef Purchase Among Malaysians: A Case Study In Johor, Malaysia

Every corner of the world loves beef for its juicy and tender texture. As the demand for beef products grows in the Malaysian market, understanding consumer preferences for beef, especially those related to its quality, is essential. The question normally asked is, what are the main factors that inf...

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Bibliographic Details
Published in:	BIO Web of Conferences
Main Author:	Isahak S.N.; Mohd Ali N.; Abd Ghani-Ismail R.; Shaari N.F.; Ali A.; Bakar N.A.
Format:	Conference paper
Language:	English
Published:	EDP Sciences 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211086137&doi=10.1051%2fbioconf%2f202413102009&partnerID=40&md5=3e39ca01534f139fb995d8662568e1d1

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